The Hidden Value of Customer Feedback from Social Media
Most companies that are active on social media are aware of the importance of having a social media manager, a specialist who analyzes and brings their insights and conclusions about […]
The Differences Between Customer Experience and Customer Engagement
With all the emphasis put on the customer in the global business environment, knowing what your customers want, how they feel about your products or services and what their expressed […]
Tech Investments Every Business Should Consider
Marketing Applications and Software With the automated options available for businesses, it is no longer necessary for your online marketing plan to be managed manually. Both time and money will […]
Internet of Things Security is Cause for Concern for Consumers
The Internet of Things (IoT) is the international effort to incorporate unique identifiers to give household and industrial devices the ability to transfer data over a network and avoid human-to-human […]
In-Store Wi-Fi Can Enhance Customer Experience and Grow Sales
If you have ever been in a retail store where you are trying to access the Internet (to compare price, for example) and find yourself without Wi-Fi access, you may […]
Maintaining Productivity While You Travel
In today’s workplace, one thing that is almost a certainly is the need to stay in the productivity loop while you are traveling or working from a remote location. Many […]
Mac Users – You’re Not Safe
If you’ve heard it once, you’ve heard it a thousand times. Mac’s are just “safer” than PC’s. They’re less prone to viral and other types of hacking attacks. This has, […]
The Pros and Cons of a Mobile Workforce
Advances in technology are revising notions of what the typical workplace looks like. Once a central location where management and staff gathered daily to plan and complete the tasks of […]
When Employees Take Over The Technology
When people think about extreme reactions to changes in technology within a company, what most often comes to mind is the older worker, the one who is not a digital […]
How Technology Drives Startups To Success
When we think of technology, there are two main ideas that come to mind. The first is hardware, the tangible products that we directly experience such as a smartphone camera […]